My wife started a business!

  /   1 minute   /   suncrest flowers   small business  

This is just a quick note to describe what we’ve been up to lately. My wife launched Suncrest Flowers! It’s been a bit of a journey. I’ll share some of that here.

It’s the American dream, right? You take your passion, create a business out of it, survive, then thrive! But it’s not always so straightforward.

Some of the things we’ve been through to get here:

  1. Register with the IRS to get an E-IN, which is a taxpayer identification number for businesses in the same way individuals have SSNs.
  2. Register DBAs in support of multiple customer segments and brands we want to offer.
  3. Get a business license within our municipality (in our case, the city of Draper, UT).
  4. Build out an entire e-commerce site. We chose Shopify for many reasons.
  5. Figure out the whole photography studio thing.
  6. Set up a business bank account so we can keep the finances separate from our personal stuff.
  7. Get a business credit card.
  8. Get a state tax ID so that we could …
  9. … open accounts with local wholesalers (i.e. to defer sales tax).
  10. Begin filing and paying state taxes.
  11. Tons and tons of guerilla/social media marketing.
  12. Design and print marketing and other needed printed materials.
  13. Sign up for local farmers’ markets and then go to them - tons of work and prep here.
  14. Set up an entire basement as a legit flower shop.
  15. And what feels like 100 other things I’m not listing here.

In short, a ton of work!

The American dream is definitely within reach. But don’t fool yourself. It’s takes blood, sweat, and tears to get it done.

But, my wife is a super-talented artist. Her work is amazing. I think, like many artists, she doesn’t realize how good she is at this kind of thing. I’m glad she’s putting her stuff out there. So far, customers are ecstatic with the results!

If you need artistically arranged, premium flowers delivered in Salt Lake County or Utah County, please swing by her shop at

Until then, here are a few samples of her work:

flower arrangement

flower arrangement

flower arrangement